Last updated: 13/4/2021

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About BUTTERFLY

 

BUTTERFLY is a mobile application that provides forum, matching and communication services for lesbian community

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We provide control tools to help you manage your experience with us. If you have an existing BUTTERFLY account, you will need to agree to this Privacy Policy.
 

 

Our Privacy Pledge

 

Our commitment is to put users first. We strive to be transparent about how we collect and use your information, to keep your information secure and to provide you meaningful choices.

 

This Privacy Policy is meant to help you understand what information BUTTERFLY.  This policy applies to BUTTERFLY brands, websites, apps, advertising services, products, services or
 

 

Information Collection and Use – General

 

 

Certain categories of information collected by BUTTERFLY are necessary to use our Services, such as the information you must provide when registering for the Services. We may collect and combine information when you interact with BUTTERFLY Services information outlined below:

 

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• Information You Provide to Us. We may collect the information that you provide to us, such as:

• When you create an account with an BUTTERFLY Service or brand. (Please note, when you use our Services, we may recognize you or your devices even if you are not signed in to our Services.) BUTTERFLY may use device IDs, cookies, and other signals, including information obtained from third parties, to associate accounts and/or devices with you.

• When you use our Services to communicate with others or post, upload or store content (such as comments, photos, voice inputs, videos, emails, messaging services and attachments).

• When you otherwise use our Services, such as title queries, watch history, page views, search queries, view the content we make available or install any BUTTERFLY software such as plugins.

• When you sign up for paid Services, use Services that require your financial information or complete transactions with us or our business partners, we may collect your payment and billing information.

• Device Information. We collect information from your devices (computers, mobile phones, tablets, etc.), including information about how you interact with our Services and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information includes device specific identifiers and information such as IP address, cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data. We may recognize your devices to provide you with personalized experiences and advertising across the devices you use. 

• Location Information. We collect location information from a variety of sources. You can learn more about and manage your location permissions on our Locations page and by visiting the location settings tool on your devices.

• Information from Cookies and Other Technologies.

• We collect information when you access content, advertising, sites, interactive widgets, applications, and other products (both on and off of our Services) where BUTTERFLY data collection technologies (such as web beacons, development tools, cookies and other technologies, etc.) are present. These data collection technologies allow us to understand your activity on and off our Services and to collect and store information when you interact with Services we offer to partners.

• This information also includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser's website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions. 

• Information from Others. We collect information about you when we receive it from other users, third-parties, and affiliates, such as: 

• When you connect your account to third-party services or sign in using a third-party partner (like Facebook or Instagram).

• From publicly-available sources.

• From advertisers about your experiences or interactions with their offerings.

• When we obtain information from third-parties or other companies, such as those that use our Services. This may include your activity on other sites and apps as well as information those third-parties provide to you or us. 
   

 

How We Use This Information

 

We are able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to understand how you use and interact with our Services and the people or things you’re connected to and interested in. We also may use the information we have about you for the following purposes: 

 

Provide, maintain, improve, and develop relevant features, content, and Services.

Analyze your content and other information (including emails, instant messages, posts photos, attachments, and other communications). 

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Fulfill your requests and when authorized by you. 

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Help advertisers and publishers connect to offer relevant advertising in their apps and websites.

Match and serve targeted advertising (across devices and both on and off of our Services) and provide targeted advertising based on your device activity, inferred interests and location information.

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Associate your activity across our Services and your different devices as well as associate any accounts you may use across BUTTERFLY Services together. We may associate activity and accounts under a single user ID. 

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Carry out or support promotions.

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Create analytics and reports for external parties, including partners, publishers, advertisers, apps, third-parties and the public regarding the use of and trends within our Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads and information on user experiences. These analytics and reports may include aggregate or pseudonymized information.

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Provide location-based Services, advertising, search results, and other content consistent with your location settings.

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Combine information we have about you with information we obtain from business partners or other companies, such as your activities on other sites and apps.

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Detect and defend against fraudulent, abusive, or unlawful activity.

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We provide you with controls to manage your experience with us. For example, you can review or edit your account information, manage your marketing preferences

 

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How We Share This Information

 

BUTTERFLY shares information within its affiliated brands and companies and with Verizon. We also share information we have about you for the purposes described in this Privacy Policy, including to provide Services that you have requested (including when you connect with third-party apps and widgets). We do not sell, license or share information that individually identifies our customers with companies, organizations or individuals outside of BUTTERFLY unless one of the following circumstances applies:

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With Your Consent. We will share information with companies, organizations or individuals outside of BUTTERFLY when we have your consent. 

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Within BUTTERFLY. Information may also be shared within BUTTERFLY, including with other BUTTERFLY Services and affiliates. BUTTERFLY affiliates may use the information in a manner consistent with their privacy policies.

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With Partners. We may share your information with nonaffiliated companies who are:

Advertising, Analytics and Business Partners (Limited to Non-Personally Identifiable Information). We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion. We do not share information that personally identifies you (personally identifiable information is information like name or email address) with these partners, such as publishers, advertisers, measurement analytics, apps, or other companies. 

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When you use third-party apps, websites or other products integrated with our Services, they may collect information about your activities subject to their own terms and privacy policies. 

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We allow other companies that show advertisements on our webpages or apps to collect information from your browsers or devices. Other companies' use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. But, these parties are not authorized to access BUTTERFLY cookies.​

 

For Legal and Other Purposes. We may access, preserve and disclose information to investigate, prevent, or take action in connection with: (i) legal process and legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third-parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property or personal safety of BUTTERFLY, its users or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law.​​

 

This may include responding to lawful governmental requests. Learn more about how we evaluate and respond to these requests. 

 

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Information Security and Data Retention

 

BUTTERFLY has technical, administrative and physical safeguards in place to help protect against unauthorized access, use or disclosure of customer information we collect or store.  

 

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Our Legal Bases for Processing Information.  

 

We mainly rely on three separate bases to lawfully process your information. First, we need to process your information in certain ways to provide our services to you, in accordance with our Terms of Service. This processing is necessary to perform the contract between you and us. Second, where you have given us consent to use your information in certain ways, we will rely on your consent. Third, in certain cases, we may process your information where necessary for the purposes of our legitimate interests or the legitimate interests of third parties, where those legitimate interests are not overridden by your rights or interests. Occasionally, BUTTERFLY may rely on other legal bases to process your information, such as to protect a user’s vital interests (such as where there is a risk of imminent harm) or to comply with a legal obligation. 

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Data Processing and Transfers

When you use or interact with any of our Services, you consent to the data processing, sharing, transferring and uses of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. Some of these countries may not have the same data protection safeguards as the country where you reside. 

 

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Changes

We may update this Privacy Policy from time to time, so you should check it periodically. If we make changes that are material we will provide you with appropriate notice before such changes take effect.

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Questions & Suggestions

If you have questions, suggestions, or wish to make a complaint, please complete a feedback form – http://www.hkbutterfly.com/privacyform or email enquiry@hkbutterfly.com